All Business Owner must understand the meaning of Marketing before they can implement to their business. What is Marketing?? “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” The official academic definition from The Chartered Institute of Marketing (CIM).

Other than that, marketing can be defined as:

“Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer..”

This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’. Watch the video below to find out more about marketing.

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