Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality.


In Malaysia, we are proud that to have, Asia’s mobile augmented reality (AR) & leading creator platform enabling advertisers to connect consumers through interactive prints, magazine, billboards etc. - Leading Augmented Reality (AR)

Now you can create powerful experiences with a pinch of interactive features!
Engage your readers with 3D, games, and animation; you can also offer your customers to virtually ‘try’ something or ‘Snap a selfie with XYZ’ function, coupons and other redeemable items.

Interested in getting your campaign with AR?
Check it out at

Oh, remember to download your FREE Playme App below and enjoy it now.
Apps Store >
Google Play >

More about “How App Works?“.



Interested to start your own business?