Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality.

Source: http://en.wikipedia.org/wiki/Augmented_reality

In Malaysia, we are proud that to have Playmear.com, Asia’s mobile augmented reality (AR) & leading creator platform enabling advertisers to connect consumers through interactive prints, magazine, billboards etc.

Playmear.com - Leading Augmented Reality (AR)

Now you can create powerful experiences with a pinch of interactive features!
Engage your readers with 3D, games, and animation; you can also offer your customers to virtually ‘try’ something or ‘Snap a selfie with XYZ’ function, coupons and other redeemable items.

Interested in getting your campaign with AR?
Check it out at http://playmear.com/create-augmented-reality-campaigns-with-playme-creator

Oh, remember to download your FREE Playme App below and enjoy it now.
Apps Store > https://itunes.apple.com/us/app/playme/id735945371?mt=8
Google Play > https://play.google.com/store/apps/details?id=com.WGT.playme1

More about “How App Works?“.