Social media marketing can be used to build strong relationships with your customers, clients, or website visitors who will then become fans or customers, and later advocates of your company. This is one of the best methods for growing your business.
It’s no big secret that Facebook can help you in online marketing. There is much more to marketing on Facebook than just creating a profile.
Creating a Facebook fan page can provide your business the boost it requires. Having commercial page on the Facebook can help you build your brand as well it also increases 
the awareness of the products or services. Keeping your fans engaged is the key. Don’t be a brand, but be a community they love being a part of. It provides you the common platform, where you can interact with customers and helps target your kind of audience.
As a marketing tool, Facebook is here to stay. Many people give up as they don’t get the desired result immediately, i.e. a huge increase in sales. However, consider marketing on Facebook as a step by step process: you first build trust, traffic and eventually – sales.
