Part I - Market Demands of Personalised Gifts
Gifts may be broadly classified into personalised gifts and corporate gifts.
The category of personalised gifts is usually divided into three subcategories:
The total size of the gift market in Malaysia encompassing all these categories is estimated at approximately RM20 BILLION.
But, when come to gift giving, not everyone knows how to present a meaningful and valuable gift to the recipients. They always facing the typical problems as below:-
Thus, without wasting their time and cudgel one's brains for the gift, they will simply buy a "good" gift at expensive price, thinking that the expensive gift is always the best gift.
Well, it might be true, but most of the time, we would rather receive a gift that really show the sincerity and thoughtfulness of gift sender instead of just getting an expensive gift that does not have any meaning or value at all.
Yes, a good gift here simply means that the gift is affordable, meaningful, usable and convenient to everyone. To fulfill the criteria above, we would like to introduce our business plan - "Personalised gifts with heat transfer printing".